Effective Date: October 2025
This Privacy Policy explains how Adeptfully (“we”, “us”, “our”) collects, uses, stores, and protects your personal information. We are committed to safeguarding your privacy in compliance with applicable data protection regulations, including the UK General Data Protection Regulation (UK GDPR), EU General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and other applicable privacy laws.
1. Who We Are
Adeptfully provides online professional development courses to clients globally, with a primary focus on UK, EU, and international professionals.
2. What Personal Data We Collect
We collect personal information when you:
- Register for a course
- Make a payment
- Contact us via forms or email
- Subscribe to our mailing list or download resources
- Attend online sessions
- Use our website
Information We Collect:
- Identity Information: Name, username, title, professional background
- Contact Information: Email address, phone number, mailing address, country of residence
- Financial Information: Billing address, payment method details (processed securely via third-party processors)
- Technical Information: IP address, browser type, device information, login data, cookies
- Usage Data: How you use our website, courses, and services, time spent on pages, course progress
- Communication Data: Messages, feedback, and correspondence with us
- Professional Data: Job title, company, professional interests (when voluntarily provided)
3. How We Collect Your Data
We collect data through:
- Direct interactions (registration, contact forms, email, phone calls)
- Automated technologies (cookies, server logs, analytics tools)
- Third-party services (payment processors, course platforms)
- Course participation (attendance, engagement metrics, assessment results)
- Public sources (if you interact with us on social media)
4. Legal Basis for Processing
For UK/EU Users:
We process your data based on:
- Contract: To provide courses and services you’ve purchased or requested
- Legitimate Interests: To improve our services, communicate about courses, prevent fraud, and run our business efficiently
- Consent: For marketing communications and non-essential cookies (you can withdraw this at any time)
- Legal Obligation: To comply with tax, accounting, anti-money laundering, and other legal requirements
For Non-EU Users:
We process your data to provide our services, with appropriate notice and choice mechanisms in place.
5. How We Use Your Data
We use your data to:
- Deliver and manage your course registration and participation
- Process payments securely and maintain financial records
- Provide customer service and technical support
- Send course confirmations, reminders, updates, and certificates
- Issue certificates and provide downloadable materials
- Improve our website, courses, and services through analytics
- Conduct research and develop new offerings
- Comply with legal obligations (e.g., tax reporting, record-keeping)
- Send marketing communications about similar services (with appropriate legal basis)
- Prevent fraud and ensure platform security
- Respond to legal requests and enforce our terms of service
6. Third-Party Services and Data Sharing
We work with trusted third-party services that may process your data:
Payment Processing:
- Stripe, PayPal, Klarna: For secure payment processing
- We do not store complete payment card information on our servers
Course Delivery and Communication:
- Zoom: Video conferencing for live sessions
- Microsoft Teams: Alternative video conferencing platform
- Email service providers: For course communications and marketing
- Cloud hosting services: For secure data storage and website hosting
Analytics and Marketing:
- Google Analytics: Website usage analysis (anonymized where possible)
- Email marketing platforms: For newsletters and course updates
- Social media platforms: If you interact with our social media presence
Data Sharing: We do not sell, rent, or trade your personal data. We only share data with third parties as described above, with your consent, or as required by law.
7. Data Retention
We retain your data for the following periods:
- Course and payment records: 7 years (for tax, legal compliance, and certificate verification)
- Marketing communications: Until you unsubscribe or withdraw consent
- Website analytics data: Up to 26 months
- Customer service records: 3 years
- Account information: 2 years after account closure (unless longer retention required by law)
Data may be retained longer if required by legal proceedings or regulatory requirements.
8. Data Storage and Security
Your data is stored securely using industry-standard security measures:
- Encryption: Data encrypted in transit (TLS/SSL) and at rest
- Access controls: Limited access on a need-to-know basis
- Authentication: Multi-factor authentication for admin access
- Regular security assessments: Monitoring and vulnerability testing
- Staff training: Regular data protection training for all personnel
- Backup procedures: Secure, encrypted backups with controlled access
Data Location: Data is primarily stored in the UK/EU on GDPR-compliant platforms, with some services potentially located in other countries with adequate protection levels.
9. International Data Transfers
As a UK business serving international clients, your data may be transferred to and processed in countries outside the UK/EU. When we transfer data internationally, we ensure appropriate safeguards:
- UK adequacy regulations and EU adequacy decisions
- Standard contractual clauses (SCCs)
- Binding corporate rules where applicable
- Certification schemes and codes of conduct
All international transfers comply with applicable data protection requirements.
10. Your Rights
UK/EU Users (GDPR/UK GDPR Rights):
- Access: Request copies of your personal data
- Rectification: Request correction of inaccurate or incomplete data
- Erasure: Request deletion of your data (subject to legal retention requirements)
- Restriction: Request restriction of processing in certain circumstances
- Portability: Request transfer of your data in a machine-readable format
- Objection: Object to processing based on legitimate interests or direct marketing
- Withdraw Consent: Withdraw consent at any time (doesn’t affect prior lawful processing)
- Automated Decision-Making: Rights regarding automated decision-making and profiling
US Users (State-Specific Rights):
Depending on your state of residence, you may have rights including:
- Right to know what personal information is collected and how it’s used
- Right to delete personal information
- Right to opt-out of sale of personal information (we don’t sell data)
- Right to non-discrimination for exercising privacy rights
- Right to correct inaccurate personal information
Other International Users:
Contact us to understand your specific rights under local privacy laws.
Exercising Your Rights:
To exercise any rights, contact us at info@adeptfully.com. We will:
- Respond within 30 days (UK GDPR) or one month (EU GDPR)
- Verify your identity before processing requests
- Provide information free of charge (unless requests are excessive)
11. Complaints and Supervisory Authorities
If you have concerns about our data handling:
- UK residents: Contact the Information Commissioner’s Office (ICO) at ico.org.uk
- EU residents: Contact your local data protection authority
- US residents: Contact your state’s attorney general or relevant consumer protection agency
- Other countries: Contact your local privacy regulator
You can also contact us first at info@adeptfully.com to resolve concerns directly.
12. Cookies and Tracking Technologies
We use cookies and similar technologies for:
- Essential cookies: Required for website functionality (no consent needed)
- Performance cookies: Analytics and website improvement (with consent)
- Marketing cookies: Advertising and remarketing (with consent)
Managing Cookies: You can:
- Use our cookie consent tool on the website
- Adjust browser settings to block or delete cookies
- Opt out of Google Analytics using their opt-out tool
For more details, see our separate Cookie Policy.
13. Age Restrictions
Our services are intended for adults aged 18 and over. We do not knowingly collect personal information from individuals under 18. If you believe we have collected information from a minor, please contact us immediately.
14. Business Transfers
In the event of a merger, acquisition, or sale of business assets, your personal data may be transferred to the new owner. We will notify you of any such transfer and ensure your data rights are protected.
15. Changes to This Policy
We may update this Privacy Policy periodically to reflect:
- Changes in our practices
- Legal or regulatory requirements
- New services or features
Notification: We will notify you of material changes by:
- Posting the updated policy on our website
- Updating the effective date
- Sending email notification for significant changes (where we have your consent)
16. Contact Information
For questions about this Privacy Policy, data protection matters, or to exercise your rights:
Phone: +44 748 170 6215
Trading Name: Barry Baguley Associates trading as Adeptfully
Address: 14 Gloucester Close, Redditch, UK B97 6AH
Email: info@adeptfully.com